By Aude Mahy

ISBN-10: 3869652497

ISBN-13: 9783869652498

Loads of meals legislation concerns are dealt with another way through some of the nationwide jurisdictions inside of and out of doors of the ecu Union. This edited quantity provides a number of the nationwide ways on how foodstuffs should be effectively advertised around the ecu monetary region. Following a related framework, skilled foodstuff attorneys supply functional suggestions and convenient perception at the thorniest and the most important nationwide facets of nutrients ads inside their kingdom. The e-book is accordingly conceived as a pragmatic handbook, each one bankruptcy masking one particular kingdom.

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Extra info for Advertising Food in Europe: A Comparative Law Analysis

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6 As the national authorities regularly prosecute any non-compliance with the ÖLMB its rules should not be disregarded.  Is there any specific national restriction or prohibition (mandatory legislation and code of conduct)?  With respect to certain foodstuffs: Alcoholic beverages Due to the generally accepted potential addictive effect of the consumption of alcoholic beverages, there are several restrictions on their promotion, which will be illustrated in the following. 7 On the public television and radio, advertising for alcoholic beverages must not address minors or depict minors drinking alcoholic beverages.

In general, drinks with mineral nutrients contain sodium, potassium, calcium and magnesium. In order to inform the consumer, the added amount or the content of the mineral nutrients and their name will be declared on the packaging (mg/100 ml). 37 35 See supra note 4.  2003/10/0030 – Energicum Brausegranulat. 2 ÖLMB.  Yogurt AT Yogurt is made of milk with a fat content of less than 10 % using certain yogurt cultures. Depending on the yogurt cultures, yogurt can also be indicated as “mild” yogurt.

4 Ob 414/87 – Gutes vom Gutshof; see Lothar Wiltschek, UWG, 7th ed.  459. 2014 11:29:09 CHAPTER 3 Austria of the additives is allowed according to the law. On the contrary, if the use of additives for the foodstuff is forbidden anyway, a corresponding claim suggests that the foodstuff possesses special characteristics when in fact all similar foodstuffs possess such characteristics.  3 LMSVG such advertising based on self-evident product information is misleading.  ‘Fresh’ “Fresh” does not at any rate mean that the product was produced immediately before consumption.

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Advertising Food in Europe: A Comparative Law Analysis by Aude Mahy


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