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The third section discusses the use of preattentive information by subsequent processes. A number of topics, relevant to visual search, are discussed elsewhere in this volume and not here. For example, see Luck's chapter for coverage of the electrophysiological literature. Section I: The Basic Paradigm In a standard visual search, subjects look for a target item among some number of distractor items. The total number of items in the display is known as the set size. On some percentage of the trials, typically 50%, a target is present.

In R. R. 29-62). New York: Academic Press. Külpe, O. (1902). Attention. The Monist, 13. Lichtheim, L. (1885). On aphasia. Brain, 7, 433-484. D. (1983). Attention and behaviourism. Fact and fiction British Journal of Psychology, 74, 301-310. , & Desimone, R. (1985). Selective attention gates visual processing in the extrastriate cortex. Science, 229, 782-784. Moray, N. (1959). Attention in dichotic listening: Affective cues and the influence of instructions. Quarterly Journal of Experimental Psychology, 11, 56-60.

Journal of Experimental Psychology: Learning, Memory, and Cognition, 21, 255-260. C. (1990). On the locus of visual selection: Evidence from focused attention tasks. Journal of Experimental Psychology: Human Perception and Performance, 16, 135-149. Page 13 Chapter One Visual Search Jeremy M. Wolfe Brigham and Women's Hospital & Harvard Medical School, Boston, USA Loosely following William James, we can assert that everyone knows that visual search tasks are because everyone does them all the time.

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Advertising Age - 28 March 2011 by Abbey Klaassen (Editor)

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