By Mark Harnett

ISBN-10: 0749460032

ISBN-13: 9780749460037

A brief commence consultant to Google AdWords outlines the history to Google, unearths the secrets and techniques in the back of pay-per-click advertisements and what sells on-line, and provides very important how one can create an exceptional crusade. With up to date case reports and tips about very important enterprise talents it covers: the way to manage an account; the secrets and techniques of what sells on-line; how one can be aware your advertisements successfully; easy methods to pay the smallest amount for the preferred phrases; how one can music gains; pitfalls to avoid.For the non-techie who desires to be concerned, this publication will help you examine, organize and run your individual AdWords crusade in addition to supplying you with the instruments and the boldness as a way to clarify it to others.

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Additional resources for A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

Example text

You might start with words like ‘boots’ and ‘wide-fitting’, or a phrase like ‘wide feet’. You could be more general and think of themes like ‘outdoor clothing’ or ‘footwear’, but you’ll pull in more visitors to the site if you add a few more that relate specifically to the activities you think your customers will be interested in using their boots for – ‘walking’, ‘hiking’, ‘trail’, ‘rambler’, for instance. Or perhaps you might pick up on yet more specific themes, like ‘fell-walking’, ‘moorland’, even ‘camping’.

You can easily control how much you want to spend, and, in case you’re one jump ahead already and worrying about being swamped with too many orders too quickly for your distribution systems to handle, how many customers you want to attract. We’ll get to the how and what of the process later, but this is really about the why. Why you or your business should have an internet presence, if you haven’t already. Why you need to do more than set up a website. Why you need to understand the secret power of words.

Don’t assume you need to make your domain name the same as your business name. People won’t necessarily remember that it’s Mark Smith and Sons who manufacture or supply ‘supremely comfortable walking boots’, but if you pick a good domain name that contains a description of your product they’ll still be able to find their way back to the Mark Smith and Sons website. The place for finding names and buying the one you want is through one of the many domain name hosting companies. If you visit one of their websites, you’ll find the tools to check whether the name you want is available.

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A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) by Mark Harnett


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