By Susan Sweeney CA CSP HoF

ISBN-10: 1931644357

ISBN-13: 9781931644358

Expanding site site visitors takes artistic making plans and general upkeep. This e-book outlines instruments similar to templates, checklists, and types in addition to recommendations like utilizing electronic mail, hyperlinks, and web advertising that may raise the variety of repeat viewers and first-time hits.

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Extra info for 101 Ways to Promote Your Web Site

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Take the time to research competitors and compare them on an element-byelement basis. There are a number of ways you can identify your competition online. You can find your competition by conducting searches with the appropriate keywords, seeing which competing Web sites rank highly in the major search engines and directories. Similarly, there are many other resources online you can use to research your competition, including industry-specific Web portals and directories. Once you have gathered a list of competing Web sites, analyze them element by element to determine which Web elements your competitors include on their sites and how their sites compare to one another.

2). If you want to bring only people from your target market to your site, then don’t give away mainstream items as screen savers, shareware games, utilities, and so on. Try to give away something that only people interested in your industry would want. 2. Redken has a featured contest and a weekly giveaway. 36 101 Ways To Promote Your Web Site comes your way, and any traffic is good traffic, then give away useful things that everybody needs. Try to have your logo and URL displayed on the item.

Html A handy checklist to help you define your target market. 22 101 Ways To Promote Your Web Site 2 Your Site—From Storyboarding to Programming Y our storyboard is the blueprint for your site, but there are many steps to take before you can start construction. In Web development, the majority of the time should be spent in the planning. In this chapter we cover: 22 • Detailed planning of your site before a line of code is ever written • Content guidelines • Text guidelines • Color guidelines • Navigation guidelines • Graphics guidelines • Visual guidelines • Other guidelines.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF


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